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Chroma Marketing - Sustainable Marketing Strategy
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Oursourced Head of Marketing
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Chroma Marketing - Sustainable Marketing Strategy
Home
Marketing Mentoring
Oursourced Head of Marketing
Our Story
Insights
Contact
Home
Marketing Mentoring
Oursourced Head of Marketing
Our Story
Insights
Contact
Building a community-driven brand through strategic partnership
Case Study Laura Norman 25/10/2025 Case Study Laura Norman 25/10/2025

Building a community-driven brand through strategic partnership

Discover how strategic marketing partnership helped Northern Affinity evolve from inconsistent messaging to a thriving community brand.

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Join me on the gram

It’s time we announced the first speaker for The Big Brew, right?
 
Introducing, our panel discussion “Beyond the BS: What it Really Takes to Build Brands That Give a Damn”.
 
I’m going to be joined by three good business folk
If there was one thing I wish I saw more of while building this business, it would be people who have done it without big budgets behind them. 

Patchy, messy, JFDI style because there’s no other option. 

Because I didn’t have the big ad
I made a bit of a cock-up🐓

I seemingly scheduled The Big Brew for the worst possible date.

With UKREiiF, half terms and bank hols galore, the general consensus has been that while people would love to be there, the date just doesn’t work.

Terms + Conditions

laura@chromamarketing.co.uk

Leeds address:

148 Rose Bowl Portland Crescent, Leeds LS1 3HB

Edinburgh address:

The Melting Pot, 15 Calton Road, Edinburgh EH8 8DL

Let’s grab a brew

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